This bachelor's thesis focuses on the conception and implementation of a fashion label that bridges the gap between sustainable and authentic fashion. We aim to achieve a new form of appreciation for textile products through a brand narrative. The brand's meaning is intended to convey values with which a youthful target audience can identify. The work was conducted in collaboration with Lisa-Marie Hirschberger.
Consuming this website can lead to an uncontrolled obsession to integrate creativity into everyday life. Possible side effects may include: sudden explosions of ideas, an improved understanding of the unconventional, increased creative outbursts and a heightened interest in absurd ideas. An increased interest in cat psychology and the writing of cat haiku poems could also occur.
